The Ami Amalia brand buys building in the Icoana area of Bucharest

The Romanian brand Ami Amalia founded by the entrepreneur Amalia Săftoiu bought a building in the Icoana area of Bucharest and opens its first offline store. The total investment in this project, namely the investment in the purchase of the building, its renovation and fitting out, amounts to EUR 600,000.

Thus, the first own offline space will be opened on Jean Louis Calderon Street in the Capital, in the fall of this year. Several Romanian brands active in the same premium segment have positioned themselves in the vicinity in recent years, such as the design and furniture store The Edit, but also the multibrand space for fashion and accessories Aparterre.

"The area deserves many beautiful things and I think that in a few years it will be changed a lot," says Amalia Săftoiu.