Poland’s hotel investment market still relatively immature

During a typical year, the city of Berlin receives twice the number of hotel transactions than the whole of Poland. However, Poland has developed a strong track record in other commercial real estate sectors and, as a result, has an even stronger brand for investing, according to JLL. This has laid the foundations for global capital to enter the hotel sector, resulting in an uptick in the number of international hotel investors actively pursuing opportunities in Poland. “What the pandemic has changed, however, is the way many investors perceive leisure destinations. Across the globe, traveling is slowly coming back to life, reinvented. Staying for weeks in lockdown was a platform for many people to rethink their lifestyles. It is well-being and being close to nature that have emerged as a panacea to the crisis. The words ‘local’ and ‘slow’ are back in fashion,” said Agata Janda, head of hotel advisory at JLL. “While many choose to camp in the middle of the forest, hotels in top tourist destinations have not shied away. For as long as there is nature to look at, there is demand.”