Costa Coffee coming to the Greek market

Coca-Cola Tria Epsilon and Coca-Cola Hellas have introduced Costa Coffee in Greece in supermarkets this month and will look for 1,500 locations for this brand over the next three years. However, there are no plans for the creation of an autonomous network of Costa Coffee cafes in Greece.

Coca-Cola is investing in the espresso segment, which, unlike instant coffee and Greek coffee, has grown significantly in recent years. It anticipates market share of more than 10 percent in Greece within two years. , and Vassilis Veliskiotis, manager of alcoholic beverages, snacks and coffee at Coca-Cola Trio Epsilon, said that in the long run, by 2030, the group's goal will be to brand Costa become the leader in the local coffee market.