Danish clothing brand JACK&JONES, part of the international family business BESTSELLER, has made its debut in the outlet sales channel in Warsaw in two centres in NEINVER's portfolio. The capital's FACTORY outlets are already inviting customers to the brand's newly opened stores, expanding its fashion and accessories offerings for men. Further JACK&JONES stores will open this year in FACTORY outlets in Poznan, Krakow and Gliwice. ‘JACK&JONES is a brand with more than 1,000 shops worldwide. We are delighted with its outlet debut in Warsaw, right in FACTORY, the most popular chain of centres of this format in the country. I believe that the popularity of our outlets among customers, the high sales potential and the synergy of brands available in our shopping arcades will guarantee the success of these new shops on the commercial map of the capital. NEINVER offers our business partners support in many areas of the business, knowledge, experience, modern analytical tools, a training package and a wide range of marketing activities,’ says Andrea Aburra, Head of Leasing Poland & Italy at NEINVER. The JACK&JONES outlet stores opened in the first half of April this year. In FACTORY Ursus it has 150 m² of retail space, while in FACTORY Annopol it has 200 m². It offers a wide range of men's fashion for every occasion, in a style of sporty elegance. In addition to fashionable jeans styles, which are the brand's leading product, customers will find a wide range of classic Chino trousers, shirts, jumpers or bomber jackets in both shops. There is also no shortage of offers for fashionable t-shirts, sweatshirts and accessories at outlet prices. ‘Our network and brand development strategy is based on the outlet channel. Warsaw was on our list of priorities, hence the opening of shops in two locations. Factory Ursus and Factory Annopol fit perfectly into these expansion plans. The brand's presence in the outlet concept, allows it to reach a wide range of customers and offer collections at exceptionally attractive prices, unavailable in the traditional sales network. Prior to JACK&JONES' Warsaw outlet debut, the brand opened its first shop of this format in Poland in Wrocław,’ says Joanna Gabrowska, Country Area Manager of JACK&JONES BESTSELLER. The JACK&JONES outlet stores in FACTORY have a modern design, which makes it possible to best present the collections in each category. Grey colours dominate the interiors, combined with natural wood, metal and strong blue accents. The display of individual products is supported by spot, warm lighting. Spacious fitting rooms have been prepared for customers. FACTORY is the largest outlet chain in Poland, managed by NEINVER, market leader in Poland and Spain, and a leading operator in the sector. in Poland and Spain and the leading operator of centres in this format in Europe. FACTORY Warsaw outlets present an offer of popular local and global brands - premium and mid-range brands in almost all categories: from women's and men's fashion, footwear and accessories, through lingerie and leather goods, to cosmetics and home products. Sports brands, outdoor brands and denim stores are a strong part of the offer. All products are available at outlet prices constantly reduced from 30% to 70%. FACTORY Ursus is located in the popular western district of Warsaw, with quick access by public transport, as well as connections to the capital's ring road, the A2 motorway and city roads leading directly to the city centre. FACTORY Annopol is the only outlet centre in Poland that can be reached by metro, but also by buses and trams. and trams. It is located on the right bank of the capital city in Warsaw's Białołęka district, close to a dense network of roads leading to a number of towns and cities in Mazovia.