Primark's Prague store will shake up mid-level fashion sector

The Czech tabloid Blesk writes that Czechs are looking forward to being able to shop at the country's first Primark, which will be located in the building Flow East is currently developing on Wenceslas Square. "Construction in the Czech Republic is progressing according to plan and I'm not aware of any delays," Jan Kotrbáček (Cushman & Wakefield) told Blesk News. "The store that's being built in Prague will be a flagship for Central and Eastern Europe. Customers from the Czech lands and Moravia that drove to Dresden, Linz and Vienna will begin driving to Prague because it will be a huge branch that willbe in an interesting location in a new building in the very heart of Prague."

"For many mid-level brands, the entry of Primark will mean tough competition," said Tomáš Prouza. "Many people see their goods as quality goods at very good prices. If they maintain the price levels they have in Dresden, where many Czechs shops, they'll be successful."