Media hyping up Black Friday on-line sales

As if retailers didn't do enough marketing of their own, Czech local media outlets began hyping up Black Friday with major articles in their business sections. Lidovky.cz, for example runs an article claiming that revenues on the day are now equal to the post-Christmas sales. Several on-line stores have promised to stretch the single day into multiple days. C&A is offering 20 percent discounts on all its items, while Expert Elektro will be offering discounts of as much as 70 percent until Dec. 6. Datart is getting in on the action as well, with prices slashed for one week for up to 80 percent.

There will be many appliances among the discounted goods," Datart's spokeswoman Iva Pavlousková told Lidovkz.cz. "This only applies until suppliers run out of course. The most interesting items sold out last year in a matter of hours and we assume it will be the same this year."